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Even Barbie is looking for a job. I guess I am in good company! For a girl who has had about 120 careers, is there anything she can’t do?
1961, she entered the scene as an Astronaut, an Olympic Athlete in ’75, 1986 saw Barbie as a Rock Star, and she has been everything in between. Vote for your career choice for 2010 Barbie. Architect? No…I know too many out of work. Environmentalist? Perhaps…but Google ‘Top Jobs in 2010’ and what you discover is that the Health Care field is a safe option. Number 1 career, however, accordingly to the Wall Street Journal, and many other sources is an Actuary, [they evaluate the financial impact of risk on an organization]. Not sure if Barbie is a numbers girl or not…but I think I’ll suggest it.
So, vote for Barbie’s career. She needs a job.
via: Fast Company
Is your New Year’s Resolution to reduce the amount of time you spend on Social Media sites? Or maybe it’s to completely stop the time-sucking that is Facebook and Twitter.
Here’s a site you should know about…Web 2.0 Suicide Machine . It allows you to sign out of all your Social Networking sites forever.
“Liberate your newbie friends with a Web2.0 suicide! This machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego. The machine is just a metaphor for the website which moddr_ is hosting; the belly of the beast where the web2.0 suicide scripts are maintained. Our service currently runs with Facebook, Myspace, Twitter and LinkedIn! Commit NOW!”
This is for serious quitters only. Once you commit Social Networking suicide – there is no going back. It takes less than an hour to delete all traces by the suicide machine. Manual suicide? 9 hours 35 minutes.
Watch videos of those who were brave even to commit, read their last words…and do it if you dare!
Wow. It has been a while. I have been really busy lately. Beyond busy actually. Teaching, studying, working as a Community Manager….which brings me to the topic of this post. Brand reputation being built by the consumers. Advertisers are facilitating these conversations in many cases, but really, it is the consumer who is telling fellow consumers whether or not a product or service is worthy. The on-line community that I have been ‘managing’ is Glade, [the fragrance people], and through a bit of Grassroots facilitating [Facebook, Twitter, Review Blogs etc.], the community is growing, people are talking and word is getting out.
But there is a surprising entry into the world of word of mouth. A bank. The UK Bank – First Direct – has created a new website that aggregates live comments about the brand from eight million social media sites.
“Our customers are writing about us all over the web and we want to embrace this, so we’re showing customer comments, good and bad, from websites, blogs and forums for everyone to see,” says Lisa Wood, head of marketing at First Direct.
A brave effort. Not all of the comments are positive. It is still a bank after all. This is the first bit of innovation seen in the banking industry in a very long time. By letting consumers know that they are willing to be transparent, to show the good, the bad and the ugly as told by the consumers, they are building trust in an industry that has lost all trust.
Research conducted by First Direct, indicated that we now trust online strangers to help us make many of our everyday decisions. Consumers are turning to online review websites and comparison sites rather than listening to sales people.
Graham Jones, an internet psychologist who specialises in the way people use the internet, explains: “As we become more open, so our expectations change towards the way we communicate with businesses. This new age of openness demands an honest and transparent approach and the rules of engagement are changing. The research clearly showed that one of the major drivers for people sharing their opinions online was a feeling of power, of having a voice both to promote good and lambast bad customer experiences. Businesses need to understand this and adapt accordingly.”
And more and more businesses are. They have to if they want to compete in the ‘Age of Openness.’
OK…I may be a little late on this one. But, If I have just seen this, then I am guessing there are others out there on the ‘Interweb’, that have yet to be exposed to Zach and his missing ‘boy parts’.
He didn’t just lose his parts, he gained ‘girl parts’.
I guess I should start with a little warning. This is not for the easily queasy! I know some boys who just do not want to hear about ‘girl things’. If you are one of those, I won’t be offended if you stop reading this post now.
“Guys would understand that yes, getting your period sucks. But it’s what makes a woman a woman. And it’s what makes people fear that woman when she’s PMSing. Guys, you need to get your period. And you need to get it now.”
What am I talking about? Not really sure what to say about this one, or how to say it! Tampax has a viral online campaign geared at, well…not sure who its aimed at. Zach is 16, and through his blog and Twitter feeds, he tells us the story of how one day his world changed. From being one where he couldn’t find things in the fridge, left his wet towel on the floor, had conversations about beer, didn’t call back…to a world of sensitivity, multi-tasking, yoghurt eating, baking brownies, and water retention. Poor Zach.
Watch the mini movie, read his Tweets, and the blog comments. Tampax is getting people talking if nothing else. And really, that is the purpose of any online campaign.
Who knows…this just may encourage boys to enter into a drugstore for their girls Tampax, without feeling humiliated.
“By “going out into the world,” I mean putting on a disguise (a pair of sunglasses) and taking the bus to a drugstore in the next town over. I spent the first 16 years of my life avoiding the feminine protection aisle but there I was, reading the backs of packages, comparing features. Anti-slip grip? Check. Built-in leak protection. Check.”
Maybe.
This is kinds crazy. Create a pattern via Twitter, it gets encoded somehow, and then gets turned into a graphic on a T-Shirt.
The concept, created by Daito Manabe and Motoi Ishibashi, is based on the idea of using something ‘the wrong way’. Creating a new use for an old technology but combining it with a new one. 
This video gives a look into how it works.
via: today and tomorrow
The Economist magazine has a web presence unlike most traditional print media. They have developed a site called “Thinking Space”. If anyone has the idea that The Economist is a boring news magazine, a visit to The Thinking Space may change your mind. They have developed an interactive site that asks the question…”Where do you get your ideas?”
The screen grabs shown, are from the founder and CEO of Spotify, Daniel Ek’s Thinking Space. He gives a virtual tour of everything from staff photos to his passport to his favourite Economist articles, [there had to be a tie in somewhere!] They also want to see the Thinking Spaces of ‘regular’ Economist readers too, and are looking for submissions.
It’s great to see traditional media embracing technology, rather than fighting it. Using non-traditional methods to attract new readership while maintaining existing Economist readers.
The first Toronto PSFK Good Ideas Salon, co-hosted with Capital C, was held in late April, with a dynamic panel discussing ‘Good Ideas in Media’. The video of the entire discussion is now available for viewing on the Good Ideas Salon site.
“The well rounded panel, featured members representing different facets of the media landscape: Mathew Ingram of Globe & Mail (print), Jesse Hirsh of the CBC (broadcast), Jonathan Lister of Google Canada (Internet), David Jones of Hill & Knowlton (PR) and moderator Tony Chapman of Capital C (advertising and marketing).”
Thanks to all the panelists for participating, PSFK, and to everyone who made it out to the event. I look forward to hosting these events on a regular basis, and would love to hear feedback & suggestions for future panels.
Social Media…”unlocking the awesome potential of behavioral disorders.”
Looks like Twitter is the ‘sweet spot’.
The Social Media Venn Diagram Tee from Despair, Inc….
via: noquedanblogs
thinkreallybig.wordpress.com 
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