The Economist magazine has a web presence unlike most traditional print media. They have developed a site called “Thinking Space”. If anyone has the idea that The Economist is a boring news magazine, a visit to The Thinking Space may change your mind. They have developed an interactive site that asks the question…”Where do you get your ideas?”
The screen grabs shown, are from the founder and CEO of Spotify, Daniel Ek’s Thinking Space. He gives a virtual tour of everything from staff photos to his passport to his favourite Economist articles, [there had to be a tie in somewhere!] They also want to see the Thinking Spaces of ‘regular’ Economist readers too, and are looking for submissions.
It’s great to see traditional media embracing technology, rather than fighting it. Using non-traditional methods to attract new readership while maintaining existing Economist readers.