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Is your New Year’s Resolution to reduce the amount of time you spend on Social Media sites? Or maybe it’s to completely stop the time-sucking that is Facebook and Twitter.

Here’s a site you should know about…Web 2.0 Suicide Machine . It allows you to sign out of all your Social Networking sites forever.

“Liberate your newbie friends with a Web2.0 suicide! This machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego. The machine is just a metaphor for the website which moddr_ is hosting; the belly of the beast where the web2.0 suicide scripts are maintained. Our service currently runs with Facebook, Myspace, Twitter and LinkedIn! Commit NOW!”

This is for serious quitters only. Once you commit Social Networking suicide – there is no going back. It takes less than an hour to delete all traces by the suicide machine. Manual suicide?  9 hours 35 minutes.

Watch videos of those who were brave even to commit, read their last words…and do it if you dare!

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Wow. It has been a while. I have been really busy lately. Beyond busy actually. Teaching, studying, working as a Community Manager….which brings me to the topic of this post. Brand reputation being built by the consumers.  Advertisers are facilitating these conversations in many cases, but really, it is the consumer who is telling fellow consumers whether or not a product or service is worthy. The on-line community that I have been ‘managing’ is Glade, [the fragrance people], and through a bit of Grassroots facilitating [Facebook, Twitter, Review Blogs etc.], the community is growing, people are talking and word is getting out. 

But there is a surprising entry into the world of word of mouth. A bank.  The UK Bank – First Direct – has created a new website that aggregates live comments about the brand from eight million social media sites.

“Our customers are writing about us all over the web and we want to embrace this, so we’re showing customer comments, good and bad, from websites, blogs and forums for everyone to see,” says Lisa Wood, head of marketing at First Direct.

A brave effort. Not all of the comments are positive. It is still a bank after all. This is the first bit of innovation seen in the banking industry in a very long time. By letting consumers know that they are willing to be transparent, to show the good, the bad and the ugly as told by the consumers, they are building trust in an industry that has lost all trust. 

Research conducted by First Direct, indicated that we now trust online strangers to help us make many of our everyday decisions. Consumers are turning to online review websites and comparison sites rather than listening to sales people. 

Graham Jones, an internet psychologist who specialises in the way people use the internet, explains:  “As we become more open, so our expectations change towards the way we communicate with businesses.  This new age of openness demands an honest and transparent approach and the rules of engagement are changing.  The research clearly showed that one of the major drivers for people sharing their opinions online was a feeling of power, of having a voice both to promote good and lambast bad customer experiences.  Businesses need to understand this and adapt accordingly.” 

And more and more businesses are. They have to if they want to compete in the ‘Age of Openness.’ 


 

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Social Media…”unlocking the awesome potential of behavioral disorders.”
Looks like Twitter is the ‘sweet spot’.

The Social Media Venn Diagram Tee from Despair, Inc….

via: noquedanblogs

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There is a misconception that Twitter is for teenagers wanting to know exactly what their friends are doing at any given moment. Twitter is a serious business…Nielsen Wire reported last week that Twitter use increased at an amazing rate of 1,382% in one year.  February 2008 saw 475,000 unique visitors, while February 2009 had 7 million users! That makes Twitter is the fastest growing site in the Member Communities category, followed by Zimbio with a 240% gain and Facebook growing 228%.

What accounts for this incredible growth?  The 35-49 year old demographic is 41% of the site’s audience.  Does this mean people are using it for business?  The majority of people visit Twitter.com while at work – 62%, while 35% access it from home.  

I wonder if Obama and his Twitter use for his campaign from the beginning, had anything to do with this amazing surge in the site’s use.

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@jjthinkinbig tweets

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