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To highlight the ruined state of the Zimbabwean economy and the worthlessness of their currency, flyers, posters, murals and billboards- all composed of trillions and trillions of worthless Zimbabwean currency – have been causing a stir on the streets of Johannesburg. The ‘Trillion Dollar campaign’ was created for the Zimbabwean Newspaper , by TBWA\Hunt\Lascaris [Advertising Age, 2008 Global Agency of the Year]. 

“In Zimbabwe, the money is so worthless, that banknotes are cheap alternative to paper –  meaning its cheaper to use the notes themselves for printing onto than buying the paper with the currency.”
Check the Zimbabwean Newspaper’s flickr page for more photos for the campaign.

@jjthinkinbig tweets