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A friend sent this to me this morning and I had to share!  Pentagram, the very well-known Graphic Design Firm in New York, created as very unique ‘holiday greeting’. They developed a questionnaire to determine what typeface best describes your personality.

Just 4 questions to reveal your personality in a typeface. Try it!  Oh…the password is character. What am I? Dot Matrix.

thanks Chantal!

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Pentagram was asked by the Robin Hood Foundation  (targeting poverty in New York City) to contribute to an effort to build new school libraries in elementary schools in 5 boroughs in New York.  Architects would design the spaces, private companies would donate books, Pentagram would provide graphic design, wayfinding, signage and a brand that would unify all the sites. 

The result is a dynamic, unique space that is meant to inspire kids and make reading fun.  Murals were painted in the space between the ceiling and the book shelves – sometimes up to 6′ high, by the likes of Stefan Sagmeister , Maira Kalman, Yuko Shimizu among others. The Pentagram team paired the right artist with each library, acted as creative directors and co-ordinated the production with architect Richard Lewis.

“Working with budgets that were — to say the least — modest, Esquer, Kalman, Niemann, Sagmeister, Shimizu and Wilkin created works of art that will entertain and inspire schoolchildren for years. “Each of the designers and illustrators we worked with clearly approached this project as a labor of love, and it shows,” says Michael Bierut, Pentagram.

kalman_detail_620shimizu_620

Beg, Steal or Borrow, is an online auction held by students at The University for the Creative Arts, Farnham, UK. They have contacted notable designers and illustrators to Beg for their work to auction off in their fundraising efforts. The money will be used to fund an end of the year Graphic Communication degree shows at the University .  Some of the designers on the auction block?  Pentagram, Mike Perry, and Play Area.  Have a look at the auction lots here.

Mike Perry

Mike Perry

Pentagram

Pentagram

@jjthinkinbig tweets

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