Polaroid film as we know it died in 2001…and then again by its successor in 2008.
Luckily the Impossible happened.
Their one concrete aim was…”To keep the magic of analog Instant Photography alive by producing a new Instant Film Material.”
The first black and white Instant Film – the PX 100 and PX 600 Silver Shade First Flush, was introduced this week [colour due out this summer]. The film is for an artistic niche market [formerly mass market], and the production process was scaled down to reflect this. 1 million films will be produced in 2010, to increase to 3 million by 2011. The Impossible Project carefully selected artists and photographers to give the new film a try, some of the results of the Impossible Collection can be seen here.
In the 31,536,000 seconds The Impossible Project had to re-invent Instant Photography from scratch, about 300,000,000 Polaroid cameras were saved from becoming obsolete, and Polaroid lovers are once again able to practice their art.
via: The Independent