It really has never occurred to me…even as a Designer, that the common, everyday traffic sign could and should be re-designed. This is something that the inventor Gary Lauder thought would be a good idea. He unveiled a traffic sign that instructs drivers to “take turns” at an intersection. The TED blog explains:
Half a stop and half a yield, the sign gives each driver a clear indication of how to behave. Below the red “Take Turns” shield is a small sign reading, “If Cars Are Waiting, Please Stop and Alternate.” And if there are no cars waiting, just blow on through. (No more stopping at red lights at 4am, on a country road, when there’s no one around for miles.)
It seems so much more civilized than ‘merge’…or ‘stop’…kinder even. And haven’t we been told since childhood to take turns? We really don’t hear it so much as adults, but maybe we should.