‘The Wicked Sick’ project, by the creative team at George Patterson Y&R, prooves that a little creativity goes a long way. They bought a bike on eBay, re-listed it with a bit of originality and creativity and sold it for 5 times what they paid for it! 

I guess the big question is…did it get lots more interest because it went viral? Or…was it really just a regular ad with regular viewers? Either way…it seems to have worked.

via: this may be it