eyetrackingbuststopadGotta love it when advertisers use technology to get a point across. To draw attention to domestic abuse, a campaign for Amnesty International, uses a built-in camera with eye-tracking technology to determine when someone is looking at it, and when they are not. The content actually changes depending on the viewers eye movement. 

The ad in a Hamburg, Germany bus stop shows a husband beating his wife when no one is looking, as soon as they turn to look at it, the ad transforms into a portrayal of a loving couple. Ads imitating life. Using a built-in camera with eye-tracking technology, it can actually tell exactly when someone is looks at it.

I wonder what advertiser will take advantage of this technology next…

via: dvice