UK Department store Selfridges worked with the very creative agency Wieden + Kennedy London to create ‘Future A-Z’,a window installation consisting of a “full alphabet of futuristic inventions”, products Selfridges may sell 100 years from now.
The only thing missing? What could possibly start with the letter X? ‘Idea X’ is a competition that looks to the public to come up with the most innovative future X product. The contest closes July 26th, the winner will receive a £500 Selfridges Gift card, and their winning entry ‘X’ will be displayed with the other 25 products for a month.