Selfridges_Wieden-Kennedy_London_Future_A-Z_yatzer_1UK Department store Selfridges worked with the very creative agency Wieden + Kennedy London to create Future A-Z’,a window installation consisting of a “full alphabet of futuristic inventions”,  products Selfridges may sell 100 years from now.

The only thing missing? What could possibly start with the letter X? ‘Idea X’ is a competition that looks to the public to come up with the most innovative future X product. The contest closes July 26th,  the winner will receive a £500 Selfridges Gift card, and their winning entry ‘X’ will be displayed with the other 25 products for a month.

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