It is hard to believe this is an ad for a watch company.
Japanese Studio, WOW produced the main movie for Citizen’s booth at the week long BASELWORLD 2009 event [The World Watch and Jewellery Show March 26 to April 2, 2009.] ‘Infinite Possibilities’ was the theme of the film – for Eco-Drive, Citizen’s new model.
“We cohesively combined images and meanings of constant change and energy in Tokyo with the infinite possibilities of Eco- Drive. We hoped to express how the enormous energy of Tokyo dynamically circulates.”