To highlight the ruined state of the Zimbabwean economy and the worthlessness of their currency, flyers, posters, murals and billboards- all composed of trillions and trillions of worthless Zimbabwean currency – have been causing a stir on the streets of Johannesburg. The ‘Trillion Dollar campaign’ was created for the Zimbabwean Newspaper , by TBWA\Hunt\Lascaris [Advertising Age, 2008 Global Agency of the Year]. 

“In Zimbabwe, the money is so worthless, that banknotes are cheap alternative to paper –  meaning its cheaper to use the notes themselves for printing onto than buying the paper with the currency.”
Check the Zimbabwean Newspaper’s flickr page for more photos for the campaign.
billboard-zimbabwean_1

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