About a month ago I blogged about BMW and their commitment to art and culture. Here they go again…Unlike most car companies out there right now, BMW continues to innovate and inspire and not just with their product. They create an entire experience for the customer [or fan].
Using state-of-the-art technology, BMW has developed software to allow you to recreate the Robin Rhode Z4 experience. All you need is a piece of paper and a webcam. You do the driving, you create the experience and you create the art.