Instead of just changing the shape of the water bottle, they decided to be innovative and come up with something completely different.  Boxed Water.

“Part sustainable water company, part art project, part philanthropic project, and completely curious. Boxed Water Is Better, is a boxed water company. ”
The founders were looking for a new way to create a bottled water brand that is kinder to the environment. That is where the idea of boxes came in.  I love the simple, generic packaging and graphics – just like the product it carries.  Water is simple and uncomplicated. It just makes sense that the packaging would be too.  

It is not found everywhere, yet.  Check out the list of stockists on their site. 

via: notcot