adidas seems to be coming up with a lot of great ideas lately to ‘Celebrate Originality’ (check out their House Parties celebrating “60 Years of Soles and Stripes”). On March 20th, they will be launching their Urban Art Guide, a mobile art guide for the iPhone. If you should find yourself in Berlin, and don’t want to visit the usual dusty museums, the adidas Urban Art Guide will show selected pieces of street art and guide you through the city. Not just art hidden in dark alleys, the guide will also direct you to better known galleries.
From March 20th the adidas Urban Art Guide can be downloaded for free from the iTunes Store.
Check out the preview video here.