“Milan, March 10, 2009 – Launching in Seoul at the end of April 2009, the highly anticipated Prada Transformer designed by OMA/Rem Koolhaas will showcase a groundbreaking series of cross-cultural exhibitions, screenings and live events. For five months this shape-shifting venue will host multiple interdisciplinary projects, bringing a unique mix of visual arts to Korea.” from the website.
The Transformer can host different events such as exhibitions, fashion shows and film screenings by flipping the structure to one of the four different configurations, so that the different faces lie on the ground. Floors become walls and walls become ceilings. For a better explanation, check out the video. Prada and OMA/Rem Koolhaas have again created another innovative structure – the first way back in 2001 with the SoHo Prada flagship store.
The Transformer is set to open on April 21st, with a retrospective of Prada’s fashion, “Waist Down – Skirts by Miuccia Prada”.