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About a month ago I blogged about BMW and their commitment to art and culture. Here they go again…Unlike most car companies out there right now, BMW continues to innovate and inspire and not just with their product. They create an entire experience for the customer [or fan].
Using state-of-the-art technology, BMW has developed software to allow you to recreate the Robin Rhode Z4 experience. All you need is a piece of paper and a webcam. You do the driving, you create the experience and you create the art.
BMW racing driver Hervé Poulain had a crazy idea back in 1975. He wanted to invite an artist to use his car as canvas. American artist Alexander Calder obliged and was the first of 16 in the BMW Art Car project. The cars have been on display in Munich’s BMW museum, but are currently travelling to North America with 4 of their finest. Andy Warhol, Frank Stella, Roy Lichtenstein and Robert Rauschenberg (above) will be on display at New York’s Grand Central Terminal from March 24 until April 6 and then on to three locations in Mexico.
Also on display is Robin Rhode’s” Expression of Joy” project – BMW as paint brush. He installed a set of paint squirters on a 2010 BMW Z4 and set it in motion on canvas. Watch the video!