You are currently browsing the category archive for the ‘Friends’ category.
Every year, around this time, my little street in a great Toronto neighbourhood [South Riverdale/Leslieville ], holds ‘The Tiverton Avenue Film Festival’. While this annual event occurs during the Toronto International Film Festival, you will never see George Clooney [:-(], Sean Penn or Angelina Jolie. You will see neighbours. and lots of them. Kids – lots of them – run free in the park til way past bedtime, loving the temporary independence while the parents chat, drink wine and eat roasted corn.
Dave and Lynn organize this yearly pot luck event. They make the posters, they prepare the video that will entertain the crowd after dark, they roast the corn. This year – the 12th – was the biggest. What once was a white sheet tied to the chain link fence is now an actual screen. The equipment may be fancier, but the mood is the same.
This year I thought I would share my favourite, one man’s adventure. “November 9th 2007 – November 13th 2008 one year on foot – 4646km through China unlimited beard & hair growth http://www.thelongestway.com musical score by the kingpins.”
Oh…and thanks Lynn and Dave for making this event part of our neighbourhood tradition. Happy to be part of such a great community.
via: Dave and Lynn, Tiverton Avenue
“Start a lie about the bottled water industry. If they can lie, so can you. Find out the truth at tappening.com.”
Here is your chance to tell a big fat lie., without getting into trouble. You’re encouraged to in fact.
New York Times wrote today…
“Taking a cue from anti tobacco campaigns, Tappening, a group opposed to bottled water on environmental grounds, has introduced a campaign called “Lying in Advertising,” that positions bottled water companies as spreading corporate untruths.”
“The campaign was started almost two years ago by two marketing executives, in part to demonstrate their marketing skills but also to promote their own reusable water bottles.Mr. Yaverbaum and his Tappening co-founder, Mark DiMassimo, the chief executive of the advertising agency DIGO Brands, each contributed $100,000 toward Tappening’s founding, including a Web site, advertising campaigns and producing reusable bottles. After they introduced Tappening in November 2007, Mr. Yaverbaum said, they sold out of bottles within five days. So far, he said, Tappening has sold about $5 million worth of the bottles, and profits go into producing more bottles and further advertising.”
Word of the campaign is quickly spreading, when I checked tonight it had almost 10,000,000 page views. With social media, and downloadable viral ads, it is sure to get a lot more traffic and awareness, and more importantly, more people switching to the tap.